Marketing | Strategic Communications | Digital Media | Events Leadership |

Marketing | Strategic Communications | Digital Media | Events Leadership |

  • Love what I do — and do what I love.

Strategy with soul. Storytelling with purpose.

I’m a multilingual communications and marketing leader with over 15 years of experience across industries — government, global sports, women’s platforms, higher education, and strategic consulting.

What unites all my work is a commitment to purposeful communication, strategic clarity, and human-centered storytelling.

From FIFA and UEFA to SOCAR and Qatar Foundation, I’ve led high-impact campaigns, shaped national narratives, built digital platforms, and helped institutions and individuals tell their stories with power and precision.

Roles that shaped my journey

  • PhD Program & Research Coordinator

    2023 – Present | Doha, Qatar

    Key Responsibilities:

    • Led marketing, outreach, and academic communications for the university’s PhD program.

    • Designed and executed research events, newsletters, and student engagement campaigns.

    • Served as liaison between PhD students, faculty, and institutional leadership.

    Achievements & KPIs:

    • Organized 12+ academic events within one year (workshops, symposiums, forums).

    • Boosted newsletter engagement by 42% and improved internal information flow.

    • Built reusable communications templates now used across 3 academic departments.

  • Main Media Centre Deputy Manager

    2021 – 2023 | Doha, Qatar

    Key Responsibilities:

    • Oversaw the largest media centre in FIFA history, operating 24/7 during the tournament.

    • Coordinated media logistics, press conferences, security, and international coverage.

    • Managed a multilingual, high-pressure environment for global stakeholders.

    Achievements & KPIs:

    • Delivered 128+ press conferences and supported 1,000+ journalists from 50+ countries.

    • Maintained 100% uptime over 36 consecutive days of operations.

    • Awarded “Best Sport Venue of the Year 2022” (IASP) and recognized by HH Amir of Qatar.

  • Marketing & Communications Advisor

    2020 – 2021 | Baku, Azerbaijan

    Key Responsibilities:

    • Developed national-level tourism and culture campaigns.

    • Advised on international positioning and strategic communications.

    • Collaborated with global stakeholders to build brand presence abroad.

    Achievements & KPIs:

    • Boosted digital campaign engagement by 63% YoY.

    • Initiated multi-country storytelling strategy reaching over 2M+ users.

    • Developed 10+ partnership kits for cultural collaborations.

  • Marketing & Communications Director

    2020 – 2021 | London, UK

    Key Responsibilities:

    • Led brand development and digital repositioning during the COVID-19 crisis.

    • Built new outreach funnels, internal newsletters, and admissions content.

    • Managed online engagement and parent communication strategies.

    Achievements & KPIs:

    • Increased admissions inquiries by 64% in 3 months.

    • Improved email open rate from 18% to 39%.

    • Reduced CPL by 43% through funnel optimization and audience retargeting.

  • Client Portfolio – 360° Communications and Marketing for Global Brands


    Led integrated marketing and communications strategies for TAM Advisory clients across tech, delivery, and wellness sectors. Managed stakeholder engagement, brand positioning, campaign development, and localized content delivery for:

    • Herbalife – Lifestyle marketing & community ambassador strategy

    • Uber – Market-specific campaign adaptation & B2C digital rollouts

    • Yango – Brand communications, platform storytelling, influencer activations

    • Yandex – Market communications strategy and high-impact announcements

    • Wolt – Local engagement content and social campaigns

    • Mastercard – Local engagement content and social campaigns

    Key Outcomes:
    ✔ Strengthened local relevance while maintaining brand integrity across global teams
    ✔ Delivered content packages and launch strategies for 10+ regional campaigns
    ✔ Coordinated across 5 countries, adapting tone and visuals for diverse audiences

  • Role: Main Press Centre Manager

    Description:
    Led media operations, press management, and journalist coordination for a major international sports event in Qatar.

    Key Outcomes:
    Delivered multilingual media support and 100% operational continuity during the event.

  • Director of Marketing, Communications & Events

    2015 – 2020 | Baku, Azerbaijan

    Key Responsibilities:

    • Directed branding, corporate comms, and crisis response strategy.

    • Managed internal campaigns, stakeholder media relations, and event promotion.

    • Aligned external messaging with national priorities and business goals.

    Achievements & KPIs:

    • Reduced crisis response time from 48 hours to under 6 hours.

    • Improved stakeholder sentiment index by 38% through sustained campaigns.

    • Delivered 50+ stakeholder campaigns annually and organized 20+ executive-level events.

    • Recognized as Best PR Strategist (2017) and Best Press Officer (2019).

  • Senior Communications & Media Roles

    2009 – 2021 | International Events (Various Locations)

    Key Roles:

    • Venue Media Director – UEFA EURO 2020

    • PR, Media & TV Director – UEFA Europa League Final

    • Fan Zone Marketing Manager – FIFA U-17 Women’s World Cup

    • Senior Marketing & Communications Specialist – AFFA

    Key Responsibilities:

    • Led international sports event marketing and media operations.

    • Managed live event coverage, press accreditation, and fan engagement.

    • Delivered real-time multilingual communication under pressure.

    Achievements & KPIs:

    • Increased fan zone attendance by 70% through local-targeted marketing.

    • Coordinated 50+ media staff during UEFA events.

    • Honored with “Powerful Woman in Sport” award in 2019.

  • Purpose-led platforms, campaigns, and experiences | Communications Strategist

    TAM Advisory – Brand & Platform Launch

    Website: www.tamadvisory.com

    Developed TAM Advisory’s communications strategy, and digital presence. Led the conceptualization and copywriting of the company website, structured client-facing messaging, and designed investor pitch materials.

    Key Outcomes:
    ✔ Website delivered 50% of qualified leads within the first 3 months
    ✔ Bounce rate decreased by 30% after launch
    ✔ Completed full-cycle launch in under 60 days

    SHE – Smart, Happy, Equal

    Website: www.she-azerbaijan.com

    Led the creation of SHE — a digital platform celebrating equal leadership and personal growth. Oversaw brand strategy, storytelling formats, and social media rollout.

    Key Outcomes:
    ✔ 35K+ monthly organic impressions on Instagram
    ✔ Created original content formats (“SHE Teaches Me”, “1 Minute of Elegance”)
    ✔ Attracted collaborations with 20+ women thought leaders

    Azerbaijan Business Women Platform (ABW) & SHE Congress

    Website: www.abw.az

    Led the development and branding of ABW.az, and directed the SHE Congress for six consecutive years (2020 - 2025). Managed event identity, speaker communications, partner outreach, and PR strategy.

    Key Outcomes:
    ✔ Doubled SHE Congress attendance between
    ✔ Built a scalable communication framework for annual growth

Skills, Tools & Languages

Tools & Platforms

CRM & Email: HubSpot, Salesforce, Mailchimp
Social Media: Meta Business Suite, Hootsuite, Buffer
Analytics: GA4, Looker Studio, UTM Builder
Web & SEO: WordPress, Wix, Yoast SEO
Design: Canva Pro, Adobe Illustrator, InDesign
Project Mgmt: Notion, Asana, Trello, ClickUp

Education

I am currently pursuing a Ph.D. in Humanities and Social Sciences at Hamad Bin Khalifa University (HBKU) in Qatar. I also hold a Master of Arts in Women, Society, and Development from HBKU, with a focus on gender, empowerment, and cross-cultural dynamics in the Gulf region.

I earned an MBA in Marketing from the Azerbaijan State University of Economics, a Bachelor of Science in Engineering the Azerbaijan State Oil Academy.

Languages

I am a native Azerbaijani speaker, fluent in English, Russian, Turkish, and German, with intermediate proficiency in Japanese and Dutch, and beginner-level knowledge of Arabic and Farsi.

- Kind words from former colleagues across global teams and projects

- Kind words from former colleagues across global teams and projects

  • Jamila was one of the professional team members in UELF 2019 and EURO 2020. She is very responsible and detail-oriented. Jamilia has the ability to work on multiple tasks and still be focused and deliver quality work. Highly recommended.

    Kamran Valiyev, Deputy General Secretary - Association of Football Federations of Azerbaijan

  • Jamila is the best in anything she do. I know her since 2010, if I am not mistaken, when she joined our team in @AFFA’s Marketing and Advertising Department. Her foreign languages skill and team working was really awesome. First event we worked together that time was @FIFA U-17 Women World Cup Azerbaijan 2012, she as Fanzone manager was really great and easily ruled that 3 weeks non stop event. Second time I had a chance to work with Jamilia was 2015 when I was Deputy Stadium Director of @Bakuolympicstadium and She was Stadium Media Director. We worked together up to 2019 and Jamilia was always perfect in job she do. Media area’s management, press releases, stadium SMM related issues… can’t count how many events was done during that period, she always was part of core management team. Now we working together for another @FIFA World Cup, this time in @Doha 2022 and she is as always easily handling Main Media Center @qncc as Media Manager. I can recommend Jamilia as very confident, proactive and target oriented, strong and experienced manager. She fluent in English, German, Japanese, Russian, Azerbaijani and Arabic languages

    Rustam Adilov, Head of Marketing of Association of Football Federations of Azerbaijan

  • Jamilia is a committed professional with high attention to detail. She is assertive and trustworthy, she will always get things done in an efficient and timely manner. She gains the respect of her colleagues for being a team player though and through. I highly enjoyed working with Jamilia and will always recommend her. Jamilia is a committed professional with high attention to detail. She is assertive and trustworthy, she will always get things done in an efficient and timely manner. She gains the respect of her colleagues for being a team player though and through. I highly enjoyed working with Jamilia and will always recommend her.

    Johana Palatnek, Broadcast and Media Operations and Services

  • I’ve had a chance to work with Mrs. Jamilia during EURO 2020 event at the Baku Olympic Stadium. She is a very talanted, experienced and professional young lady along with her excellent personal skills and abilities. She has been my line manager before and I am very confident to highlight that she is a very kind, friendly and supportive leader all the time with her team members and colleagues. I’m sure that she will contribute to the any workplace and environment in the future as well.

    Lamiya Askarli, Communications Specialist - SOCAR

  • Jamilia was amazing in her role as Marketing communication manager at iBOS. Jamilia's innovative and extensive knowledge based facilitated iBOS growth within the market, whilst her passion, desire and drive inspired all those she interacted with. Jamilia lead the marketing team at iBOS working with individuals in house and internationally. Her leadership and management was invaluable to whomever she worked with and lead to the development of a bespoke marketing whilst holding individuals accountable for their actions. As a direct result of Jamilia's expertise, passion and drive iBOS was and is in significantly improved position within the market.

    Faizal Jaumbocus, Vice Principal at International British School

  • It’s rare that you come across standout talent like Jamilia. I had the pleasure of working with her during preparations for event on Olympic Stadium. I was particularly impressed by Jamilia’s ability to handle even the toughest tasks effortlessly. That skill often takes years to develop among PR professionals, but it seemed to come perfectly naturally to her. Oh, and she made her best to supply all I need for my marketing event on Olympic stadium! No matter how tense a project, Jamilia made sure team left with a smile in the end.”

    Ilham Afandiyev, Business Owner (former client)

  • I work with Jamilia at Baku Olympic Stadium, where she is responsible for Media&PR activities. I can tell, that Jamilia is a brilliant team player with a solid skills in her area of responsibility. She is doing a great job in Media and PR. Moreover, Jamilia has a great personality; she is open-minded and is always there to support her co-workers to achieve common goals. I would definitely recommend Jamilia to any interested employer.

    Seyran Huseynov, Head of Sales - SOCAR

The strengths I carry — and the heart I lead with

Every project I take on is personal. I’ve worked across continents, cultures, and industries, but one thing has always remained true: I give my full attention, care, and commitment to the people and missions I believe in.

Here’s what I bring — not just as a strategist, but as a human being:

  • I see the big picture, but I also build the path to get there. I bring clarity to complexity, and direction to ideas that need momentum.

  • Before I speak or plan, I listen — to the story, the stakeholders, the context. I listen with curiosity, empathy, and purpose.

  • My background bridges strategy and creativity — allowing me to write, build, design, and deliver with confidence. I’m as comfortable writing campaign copy as I am managing timelines or leading a launch.

  • I’ve worked across cultures and languages — and I don’t just translate words, I translate meaning. I build trust. I understand nuance. I respect difference.

  • I believe great work doesn’t have to be loud — but it does have to be meaningful. I care about the details. I honor the story. I do what I say I will do.

The kind of people and places I want to build with

I believe in mutual alignment — in values, energy, and intention. When we work together, I’m all in. And I look for environments that hold space for excellence and kindness.

Here’s what I hope to find in the teams and missions I join:

  • I want to contribute to work that has meaning — that’s not just about visibility, but about value. I want to help tell stories that matter.

  • Ego-free collaboration. Thoughtful communication. People who support each other — and challenge each other, too.

  • I don’t need perfection — I need openness. I thrive when there’s room to learn, experiment, and bring my full creativity to the table.

  • I value feedback that is clear, kind, and grounded in shared goals. I give it that way. I hope to receive it that way too.

  • I’ve grown with every project I’ve worked on — and I want that to continue. I look for work that grows me, not just work that uses me.

Your story matters — and I’d be honored to help you tell it

I don’t just take on projects. I commit to them. I invest my heart, mind, and creativity into the missions I believe in — and I show up with integrity, intention, and impact.

If you’re looking for someone who will care about your brand as much as you do...
If you want a communicator who doesn’t just execute, but understands...
If you need a strategist who listens deeply, thinks clearly, and delivers fully — then I’d love to work with you.

Whether you’re building something new or evolving something meaningful, I’m ready to help you make it seen, felt, and remembered.

Let’s build something that moves people. That changes things. That lasts.

Don’t hesitate.
This might just be the beginning of something amazing.